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Event Details
Please join us for a special Happy Hour this month where we will be joined by three Columbia Business School professors who have just written the new book "The Curse of the Mogul: What's Wrong with the World's Leading Media Companies." Bring a copy of the book to get it signed by the authors. Although we will be around the corner from a B&N they only stock a handful of copies. If you want to ensure you have one to be signed then order it now from Amazon.com.
Here's some info about the book and those behind it:
- We live in the age of Big Media, with the celebrity moguls at the helms of the media conglomerates telling us that "content is king" and "growth is good." But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver the kind of returns you'd get from closing your eyes and throwing a dart? In The Curse of the Mogul, Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave lay bare the inexcusable financial performance that lies beneath Big Media's false veneer of power.
- Jonathan A. Knee is a longtime investment banker and the author of The Accidental Investment Banker. He is also an adjunct professor and director of the Media Program at Columbia Business School.
- Bruce C. Greenwald, an economist, is the Robert Heilbrunn Professor of Finance and Asset Management at Columbia Business School. His books include Competition Demystified.
- Ava Seave is principal and cofounder of the consulting firm Quantum Media and has held management roles at Scholastic Inc. and The Village Voice. She is also an adjunct associate professor at Columbia Business School who will be teaching an EMBA Master Class in Spring 2010 called Media Strategy: Analysis, Innovation and Implementation.
So we look forward to being joined by these industry experts and offering you the chance to talk some shop with them over cocktails. This month we are happy to be holding our event at Union Bar on 17th Street and Park Avenue South. Not only a great space BUT it's right around the corner from Barnes & Noble.
If you haven't attended before please accept this as your invite to join the largest group of Digital Media MBAs -- and those who love them. Since our events keep getting bigger we know that people are making valuable connections while relaxing and having a fun time.
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When & Where
Union Bar
200 Park Avenue South
New York,
NY 10003
Monday, October 26, 2009 from 6:00 PM to 9:30 PM (ET)
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Hosted By
Digital Media MBA
A networking and socializing group for MBAs working in (or interested in) digital media and technology. Meet your peers working in interactive and digital media in a relaxed informal atmosphere.
This group is an ongoing effort to encourage networking and community among Columbia Business School’s Digital Media MBA alumni, as well as others in the field.
Professor Jeremy Kagan of Columbia Business School (Internet Marketing, New Media Master Class) and Doug Herman are your hosts.
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